Brand Protection

Regardless of the industry – from fashion to spirits to fine art – thousands of brands have had their bottom lines and reputations damaged by knockoffs, leaks, or the theft of trade secrets. Today, fraud is an entire industry unto itself: According to the Organization for Economic Cooperation and Development and the EU Intellectual Property Office, counterfeit and pirated products account for as much as $465 billion of global trade.

Using a proven, multi-disciplined approach, Polaris identifies risks as they develop, traces them to their source, and meticulously maps the networks and methodologies of bad actors for counterfeit schemes, trademark infringements, and internal leaks/theft. These efforts protect you and help you streamline legal action that disrupts further product infringement.

Polaris delivers discreet, trial-ready investigations that help attorneys protect brands, enforce intellectual property rights, and stop illicit activity before it escalates. Our investigators work seamlessly with legal teams to generate admissible evidence, actionable intelligence, and clear reporting that supports enforcement, litigation, and strategic decision-making.

We are holistic in our approach, offering proactive and responsive services for complete and comprehensive protection.

Your brand is your company's most valuable asset. It is unique, with distinct offerings, supply chains, marketing/image concerns, and strategies. This is why Polaris offers highly customizable protection services, including intelligence programs, brand monitoring, investigations into potential infringers, and supply chain assessments, that each consider today's evolving digital landscape.

With a global footprint and an understanding of the new threat vectors that AI presents, Polaris can help your legal teams identify, investigate, and mitigate worldwide threats across physical and digital markets using methods designed to support enforcement and litigation.

Decades of experience in litigation and law enforcement coordination has given Polaris a unique advantage in providing you with organized, clear, structured findings that withstand judicial and regulatory scrutiny. We are proactive and relentless – and can support your counsel at every stage that's needed, from early assessment through resolution.